thanks for writing in, I couldn't get your handle from the mail, so do excuse me for improper address! I think you have raised from valid points. I think it is important that everybody understands what tried to do, what we did and where we are now.
this is going to be a long and full of personal details that i didn't consider to be of any interest to the group and hence it was kept out. but i guess, i need to let a few cats out of the bag.
i am retired, early. i had a modestly successful run in a few businesses but i had promised myself to retire from active work, which i did around five years ago. i no longer run any for-profit businesses. most of my investment goes into 'stuff that matters'. i founded a libera cultural space in hyderabad, i am a partner in a strategic venture fund that promotes technologies that are important rather than profitable. neither ehsan nor i are any longer running anything full time. i do mentor some startups now and then but never as an investor.
i would be only too glad if someone else takes over the entire hfsigs approach. the design has been out in the open for more than a decade. apparently, it doesn't make economic sense to make them at $45 dollars a pop. so, there is nothing preventing others 'creaming the market' if they want to. surely, the turnover is modest but it is not profitable.
it is fallacy that India is cheap. In Hyderabad, a modest apartment will cost you over 250K USD. An independent house in a reasonable area goes for a million USD. A gallon of gas will costs you more than 5 dollars. smart people are hired by facebook, google and microsoft. they have a big a presence here as in the valley and seattle. there is no healthcare, all education is privatized and has to be paid. there is no social welfare. the multinationals they pay top dollar and that drives the living index up, not down. a quick indicator is that only 7% of the population of Hyderabad moves in cars and taxis and they account for 85% of the traffic congestion. our purpose is not provide the women who work low wages, but respectable wages. but i am getting ahead of myself...
Two years ago, our local club conducted India's annual hamfest. As a part of the delegates kit, Ehsan and I decided to put free BITX PCBs in the kit. These were done without any commercial interest. At this time, the hamfest was still short of money, so we decided to buy the back page ad of the souvenier to help them with the money. I had to put in something in as text, I decided to put a message in the name of HF signals (which was the name of the wiki that is still up at www.hfsignals.org). We distributed a 1000 PCBs for free. Only a few turned up on Air. It was time to do something.
Later, in 2015, I decided to conduct a workshop to help those interested in assembling the PCBs. asked them to get the components off the local shops and we settled down to do it. i discovered that a seemingly simply job of scrapping the enamel off a copper wire would take them hours and often they'd end up doing it the wrong way. the PCBs were badly designed too. we aborted the attempt. i had learnt something : homebrewing cant be taught in a day. first fail.
i also figured that it might be easier to begin with something that is already working and then start modifying it. something that happens in open source all the time. so,i sat down and designed a new single side pcb .. with through-holes, on Express Pcb. we turned up 100 boards, found a group of five young girls who were laid off after the unit where they worked to assemble TVs had closed down. showed them how to assemble the boards. they made quite a few mistakes. the transformer windings got mixed up, resistors got swapped, the transistors were inverted, etc. each board was an adventure. you can probably see some pictures of these boards floating around. they were cheap to produce. the actual component cost of the bitx is ridiculously low. it cost us about 1000 rupees in components, another two hundred for the assembly and testing and a hundred bucks to ship it. we rounded it off to Rs.1500. About 100 of them were sold. it gave me nightmares. each board took an hour or more to fix. i decided not to do it at all. we rolled up the operations after a while. second time, fail.
by now, i had given up on doing anything with bitx boards. but a conversation with convinced me that SMD might be the way to go. we looked around and found a local SMD shop that agreed to do small runs for us. the smd components are much more expensive in india. we decided to keep the more expensive components like crystals, electrolytics in through hole format. i had to learn kicad. the women were now retrained to do the windings, insertion of through hole components and two rounds of testing. the component cost was at Rs.1500, another Rs.200 to the SMD insertion machine, Rs.200 for through hole insertion, testing. add another Rs.100 for packing and Rs.100 for local posting. we were selling these for Rs.2400 inside india and 45 dollars (a few hundred more to cover the additional expense of international postage) outside.
now, we come to the packing and shipping saga. the DHL/Speed Post quoted above Rs.1500 for shipping it internationally. that would be nearly 60% of the board's sale price. instead, we looked at the ordinary postal service. so, we bought some amazon shipping cartons, assuming that these must be good enough for us as well and shipped some boards to friends around the world. we shipped five of them with the boards in bubble wrap. all fo them arrived in good shape. we rolled with this. WE USED BUBBLE WRAP. When we started actual shipping, we realized that the bubble wrap wouldn't prevent the carton from collapsing. the coils were getting damaged. we needed some kind of a stiff roof over the board so the box's sides wouldn't collapse down. That's when we started using the foam plate over the board. The foam provides a physical shield for the coils. The foam + the amazon cartons worked for a while. Then, we ran out of cartons.
Diwali is the christmas equivalent in India, the packing materials just disappeared from the market. we looked around and bought some other cardboard gift box. we sent them out as gifts to another set of people, they reported no problems, so we continued with those. after a while, we started getting complains about those boxes as well. then, we started looking around for something else.
we found these plastic boxes to be sturdy. we tossed them around, shipped them to a few volunteers around the globe and finally agreed that these were holding up. so we continued with these boxes. these boxes are costly. they are not 'cheap'. i am personally averse to using plastic, but we thought that these were the best for the purpose. if anyone has a better idea, do test it out and let us know. we are always glad to accept anything better.
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